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Winnie Beattie, who runs a boutique in downtown New York, launched her brand Warm in 2016. Warm describes itself thus: “We love women whose style is imperfect and natural, yet effortlessly chic. Our pieces are to be lived in -- worn exploring, roaming, loving, and getting into mischief. At warm, we often reference our dream girl. Maybe she doesn’t always wash her hair, and her toenails might be chipped from skateboarding, but her style is always the topic of conversation.”