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“The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility. Making shoes differently was us saying that everything had to be redone from scratch, that nothing was to be taken for granted. Fair trade is one of the three fundamental pillars VEJA is built on. Cotton and rubber are purchased directly from producers in Brazil. We sign 1-year contracts with them and set a market-decorrelated price. It’s one of the ways to ensure more equitable and dignified commercial transactions.” Additionally, “1 VEGA model out of 4 is 100% vegan. Out of the 81 models included in the 2018 collection, 20 do not contain any animal products.”