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“We take our name from the philosophy of the five ‘kosas’ of self. According to this philosophy, there are five intersecting and connected layers of self. Beauty lives in each of these layers, not just in the physical. We believe in free, easy, unrestrained beauty that celebrates simplicity and defies convention. Well-versed in the beauty routines that came before us, we are now liberating them, redefining beauty on our own terms and introducing makeup that feels as good as it looks. We undo conventional rules and create products that are beauty rebels, effortlessly applied, flattering across skin tones, and enriched with beneficial skincare ingredients.”